SXSW ’19 x British Music Embassy
One of my fave stops at SXSW this year was the British Music Embassy showcase. I only went for one night, which was silly on my part.
By the time this night came around, I was hitting that SXSW exhaustion point. You all know what I’m talking about.
Here are a few disposables from the night. I loved Bad Sounds’ set a ton.
Give them a listen if you haven’t already!
British Music Embassy embodied one of my favorite things about SXSW that I think we often forget – it brings together people from all over the world to share what they do best. I think that can often get lost in translation, especially when you may be feeling lost or overwhelmed in this huge clusterf**k.
I know it was nice to be reminded this year of all the good things that SXSW does bring, even with all the crazy and (sometimes) negative juju we often feel it associated with.
Above everything else, if you meet one new person, hear one new band, make a new creative connection that is worthwhile, that’s worth it, yeah?