Understated Leather x This Ain’t My First Rodeo

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If you are not familiar with Understated Leather yet, then you need to emerge from the rock you may be living under. The Texas husband & wife duo have successfully made the jean jacket a necessary statement piece, with a proper sense of humor and pop culture twist. Their latest campaign, This Ain’t My First Rodeo, is reminiscent of old Levi’s ads, with the perfect dose of sex appeal. I love that the jacket is truly a piece of artwork and the focal piece in their editorial.

This concept was created and shot by Harper Smith, in collaboration with model Nicole Trunfio, makeup artist Ashley Rae Hancock, and stylist Bekah DuBose. You can shop and see the full campaign on their website, along with other items (patches!). See a few fave shots below.

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photos via UL xo